Background and education
A formal educational history was not verified in the primary sources used for this profile. No institution or degree is inferred.
How the journey developed
Binance’s official biography describes Yi He’s earlier work in digital-asset exchange OKCoin and her leadership in branding and marketing at Yixia Technology. Her route into crypto includes business development as well as platform growth.
Contribution to crypto
She co-founded Binance and is identified in the company’s current leadership information as co-CEO. Her responsibilities include business, marketing and brand strategy.
Why the work matters
Her profile highlights that exchange building requires more than matching-engine code. Distribution, customer communication and operating strategy also shape a platform’s growth. These contributions should be evaluated alongside the company’s disclosures and product practices; marketing reach alone is not evidence of an exchange’s financial strength.
Sources and further reading
Profile reviewed September 8, 2026. Historical roles are identified as such. Education is included only where supported by the sources; an unverified qualification is not assumed.